UX and SEO
today
UX and SEO today
That's how I kicked off a blog post; I'm Ruslan Smirnov! With over two decades of running my own SEO studio, I've had the chance to work closely with developers and UX designers and navigate those tricky search results.
Search engine strategies are constantly evolving. Even with frequent algorithm changes, my mission is to grasp the importance of relevant content and the roles of strategists, especially during the pandemic. There's a strong connection between User Experience design and search engine optimization.
Make it stand out.
How will the Usability of my Portfolio, as well as User Experience, affect SEO?
According to Google, search engine optimization is "the process of maximizing the number of visitors to a particular website,’ based on how highly the site appears in search results.
— Quote Source
First, let’s explore what SEO search rankings really mean.
FAQs
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It's about boosting your site's traffic to the max, but the key question is: what results truly align with a specific site? My role involves digging deep into research, crafting compelling content as a UX writer, strategizing, and designing.
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For example, LandaJob has been looking for a Marketing Manager skilled in Digital, SEO, and SEM since 2021.
I kicked off my U.S. journey into SEO strategies, working at the local Hudson Valley hackathon in Newburgh.
he relevant keywords for this event were centered around local themes. My task was to compare similar stores in Goshen, employing the Competitive Analysis tool. I absolutely fell in love with this tool during my UX design course at General Assembly.
This role focused less on UX or graphic design and more on delving into research and comparing results. It brought back my passion for what I love to do as the owner of an SEO company, Bearded PR.
How UX Influences SEO
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Make it
Page Load Speed: Faster pages provide a better user experience and are favored by search engines, leading to improved rankings.
Mobile Responsiveness: A site that adjusts seamlessly on mobile devices ensures accessibility for all users, aligning with Google's mobile-first indexing.
Site Structure: A logical and intuitive site layout improves navigation and user satisfaction, indirectly boosting SEO performance.
Content Quality: Engaging, relevant content keeps users on your page longer and encourages sharing, which positively impacts SEO.
My online visibility.
By understanding the interplay between UX and SEO, developers can create websites that are visually appealing and optimized for search, effectively drawing more organic traffic.
Thus, as a developer, understanding these dynamics can elevate your role and contribution to any project. Marrying technical expertise with strategic insight can deliver impactful results.
Make it
I began comparing local diners on Fridays, American holidays, and even Goshen versus NYC. Then, when Google shook things up with another algorithm update, I discovered my next opportunity and something new to analyze. That's my question for Google.
Thank God for #morning_TGiF which we are social distancing!
That's my question to Google?
““How to find the right SEO consultant near NYC, and what parameters Google uses for your geographic location? ”
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