How I Build my Social Media Brand Strategy?
How I am building my own brand, what it is about? My brand is not just an image, it’s your story about a memorable idea. It’s not about hashtags in your posts, it’s more about strategy.
What is SEO and Content Marketing ?
Why do you think your social media posts are very important for search engine optimization or (SEO) of your web pages? It is important because it is possible to improve your site SEO with social media, to understand how to do it better to think about your site as strategic planning.
What are the similarities between your site and social media profiles?
Let's think about the text on your site as about a piece of content. What is it supposed to speak about? A site does not exist without links; the same is about your social media profiles: they are not only about trending hashtags or popular keywords, but they are also about your social media and content marketing.
Memorable times of Ruslan Smirnov (Remindable)
As an example, I can show you how I increase the ranking factor of Remindable studio, or maybe that of my client Roccoroma grocery store branding.
What I actually do, and who am I ?
My name is Ruslan Smirnov, I am an SEO strategist, in this example, I will use a competitive analysis UX tool to help my SEO. How social sharing, as well as user experience, help me? Affinity mapping UX, competitive analysis are very helpful tools that I studied during my General Assembly UX design class. When I finished the UX design course I found it very helpful to compare things that do not look similar to each other.
I compare everything that I saw near me. This becomes my local SEO strategy. For example, I compare social media platforms, from the eCommerce point of view, and find a lot of similarities.
WoW my Strategy:
What I found out is that every popular social media has specific local hashtags, that (not which!) are similar and many of them abbreviations, like WOW, TGiF, LOL, and others. That's how I started my keyword research. WoW, it’s important to say in my organic keyword research I found a lot of similarities between abbreviations and those groups who use them.
All of them you could find in my social networks’ experience. There seems to be nothing similar between Muslim holiday Ramadan, Fridays as a weekend, and popular bar, brand name, or family teleshow. All these words are very different but what if we try to compare? Try to play with these words like with World of WarCraft naming it a Strategic, WoW Classic Game.
Specific hashtags have different meanings, in different kinds of Social Groups, but popular hashtags, as an example can become a part of link building strategy.
