What is the Purpose of the Keyword Research, If I am Strategist?
What does it mean to a website building? It depends on who you are asking this question. I am an SEO specialist, I live in Goshen, New York. About 3 months ago, I started developing the site of the online store for Roccoroma Food Market. I have designed my own site, portfolio using Squarespace, a website builder.
Their template design looks amazing, probably that’s why I chose it. Exactly at that time, Squarespace offered Circle, and 7.1 E-commerce, website version. It was different but still familiar to me. I decided to build a Roccoroma site on the new 7.1 version because the needs of my client looked just perfect for this purpose.
That’s How I Started:
Reviews it
First I started with the Squarespace reviews in Google… Of course, now I see what’s happening, let’s look right now in search engine optimization results 2020:
Of course, there are 2 ads. One of them belongs to Squarespace, at the top, nosing looks unusual.
““Compare Brands & Save Money,’’ the second ad suggested very little.“Compare Brands & Save Money,’’ the second ad suggested very little.
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Just Do it .
Great advice, when I knew what kind of results I needed to compare. But in those days, I couldn’t realize how complicated the digital marketing business is in the United States. I thought Google has it all! Google is everywhere. You may say what Squarespace and food store have to do with my SEO strategies? I thought web builders, it’s just CMS, store, just e-commerce, but I was mistaken.
After I made a research I disgusted all details with customer support, everything looks perfect.
“Let’s look at the next review: “Squarespace offers more than 100 sophisticated themes that are optimized for tablets and phones. “ ”
Sounds great, I thought that day right what I needed, if I knew more than 100 templates not available at 7.1 version. But it was not a problem for me 7.1 looks even better than 7.0.
What about e-commerce?
Let’s ask Google, again. Of course, there are 2 ads, first is e-commerce leader Shopify, guess what? The second advertisement…
“Right, our platform advertises itself.
“eCommerce is a good fit for anyone looking to take their sales online. But it’s a perfect fit if your top priority is a great design that lets products shine. “
”
Sounds great, right, but again no one says about, for example, POS systems, about 2 weeks I couldn't fix a simple problem. Even I found a way but it was really complicated. And I am not even starting sales on site.