How to describe the Brand of Roccoroma and Remindable Studio?
What is a brand strategist’s job? What do the designers or marketing agencies mean by “every brand’s needs“? Is the concept “brand” objective?”
These are the questions that I have been asking myself for a long time before I started my work on the website and logo design for Roccoroma.
What is a long-term planning brand or marketing strategy?
Everything depends on how we describe the meaning of the concept “brand:”
For some users, it is just a circle at the left corner of a Social media page.
Or just a logo on a business card.
May even company colors .
Maybe even a site at Squarespace eCommerce platform or Shopify CMS.
Or maybe naming
Even Brand of advertising or SEO
I think every brand delivers its own strategy.
Why is keyword research important in SEO as well as Successful Branding?
“Based on that I decided to Google meaning of Brand Strategy: the author in the article about BRANDING STRATEGIES defines it as “a long-term plan for the development of a successful brand in order to achieve specific goals.””
Are many companies delivering the company plan, or even have the strategic goals for today's reality? What is this our time strategy about?
For example TGiF :
I heard about TGiF for the first time here, in the U.S. Even I knew the TGIF meaning is “Thank God it’s Friday, for me, as a Muslim Fridas’ will be different that for:
UX or graphic designers
UX writers…
Creative directors,
Strategist
SEO Specialist
My Fridays about my memories. I wish all of us have only good memories but we live in a difficult time of Pandemic Reality. For me as a person with the Soviet Union’s childhood, I called this time On-line USSR. All Fridays we are at home right now, even though I already forgot what weekend is.
How to Define my Remindable Brand?
So what is my Brand’s Strategy, and why I chose TGiF brand as an example? I started thinking about myself as a brand strategist when I was invited to collaborate for the local Hackathon event in Newburgh, NY. The event happened to be on Friday. Even though I think I saw Fridas bar in Newburgh, NY, I do not really remember it, but I remember my Hack event in Newburgh, NY. But what upcoming hackathons will be about, I do not now.
These days, during Pandemic, for each of the above-mentioned jobs, it is not a weekend but a regular day at home. NYC’s life has changed with COVID-19. My Brand delivers symbols of memories, which change in time.
I think it depends on what is delivered, a certain product or a service example:
My mother cooked breakfast using the products of the local grocery store - vegetables, salmon, and eggs.
Many products which sell in Roccoroma 1 day delivery, near Goshen NY.
The company DoreDash it’s a delivery service that delivers food from grocery stores as well as restaurants.
Get my food delivered, with Roccoroma brand:
Thus, as you can see local delivery is about providing a service or product to the customers.
So what I am thinking about as a brand manager, when I design a logo for a Roccoroma food store?
I was making market research and Competitive Analysis logos food stores. Based on research I design The naming and logo describe the process of social distance delivery. I realized that many companies have their own brands. But Roccoroma brand I started making social distancing.