Roccoroma

Roccoroma

It is the weekend time of Ramadan, the last week of fasting. Usually, we pray together, break fast, and talk, or have dinner with my brother’s family in a fancy restaurant near Gosen.

How do I create a brand strategy for my favorite local food store during the time of Pandemic?

But this holy month of Ramadan is really unusual, family and friends are all days at home and I am breaking fast, alone. 

Life really changes: 

Life really changes:

  • Nobody knows when this pandemic horror movie will finish, we all spend at home days and nights, and we are all tired of it.

  • All NYC business solutions are struggling but I started researching and designing a logo for small business services in Goshen NY.

  • We order food online and wait for a week to pick up the food from a local Shoprite 

    Small businesses started to operate through the Internet.  

  • The term user experience, and research I see in my social distance reality. 

  • It's Friday, a time of collective prayer, but we all are praying alone. 

 
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Change it.

Thank God, in time of Ramadan I started working on the design of a local food store, not far from my house in Goshen

Find in Shoprite delivery
 
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Build it.

That's how I became a creative strategist, and now I am looking for the search results for a food delivery service. 

What is Roccoroma Brand?

Of course, for some of us it’s just a local food store, in Goshen NY, but not for me, and my family, not only because we understand how to be helpful in supporting the local business of Goshen:

  • In a time when we all buy food online, there are fresh vegetables and fruits every day in Roccoroma. Usually, on Friday, my mother cooks a lemon garlic salmon. We buy salmon Roccoroma. 

  • My stepfather loves the best eggplant parm that Tommy cooks every day in Roccoroma.  

  • I want to break my fast with an Italian sandwich. I buy it almost every day in Roccoroma.

  • Even though we do not really see each other during Pandemic as we stay at home, we know children love Tommy’s Italian pasta.   

So for each one of us, local food is different, but everything mixes in Brand of Roccoroma.

We love the Roccoroma brand!