How Does UX Affect your SEO in Social Distance Reality?
It’s Eastern regular family time. First thing in the morning, I went to the grocery store to buy fresh fish. Usually, we buy salmon. Even Amazon Prime advertised next day delivery, but we can buy fish right in front of our house at the Roccoroma store. To support local business, our favorite place to buy seafood, fruits, vegetables, and yummy cookies for my brother’s kids. This Easter is really unusual, we order food online, and stay home because of Coronavirus and social distancing, safety rules.
Google local business listing results ?
ALet’s research the products competing with the local store like Roccoroma:
What are the search engine optimization (SEO) strategies of this pandemic? What did we see in local search results?
The first observation of the stores as well as restaurants websites showed that...
Some Restaurants stopped selling food, took a break for a holiday.
Family lunches at the Indian restaurant “Saffron” Middletown or Allan's Falafel in Chester are canceled.
“Allan’s Felafel Food Truck Company site says: “Closed for Passover/Easter from April 6-15” ”
What we deliver?
So it’s not possible to go out to the restaurants. People stay home and order food for the family online. Another observation: businesses like restaurants or grocery stores now sell not only products but provide delivery service. This help them to survive.
If I want to order seafood I have to look through the ads and analyze the search results.
Discover New York Delivery Restaurants near you, says the first Google ad! What is the name of the restaurant?
How Uber could deliver lobsters?
Uber taxi is a delivery service, even taxi trying to deliver .Ads
Ad www.ubereats.com/
“Get Fresh Seafood Shipped To Your Door. Schedule A Delivery Date Online! Shipped Directly From Maine. Order Today, Eat Tomorrow. “ Second, it is great that we ordered salmon from Roccoroma! Thus we supported local business.
How to buy fresh seafood online if you have it?
Think why to sell seafood online you should pay for ads? Look to ads phone numbers (855), (866) toll-free numbers, this results from search just a delivery service.
Today's local near me results are totally different. What do we see in Google searches? For example, the second place in SEPT features the KiKi restaurant. I was happy to see that Google business at Kiki is set up for the food pick up. Let's compare it with the other 2 results? The Google STEP features point to the tow places: Delancey’s and Roccoroma.
Google it.
The comparison of these two searches shows that ordering and delivering functions are not visible in the search results in Roccoroma. There is a delivery function on the site but the Google search does not see it.
What can Roccoroma do to rank higher in these search results?
Deliver it.
DoorDash service.- which is first in search results is a delivery service deliver food from Roccoroma. Why even this service do not sell these products it is still on search?
The answer is very simple: all google see on your site is anchor text (words which speak about something ) pictures and videos.
What people and businesses speak about the company in other resisters like Yelp, Facebook, schema markup...
Door it and Dash it.
DoorDash fixes this problem with questions and answers. This solution is visible in search results. If you look at the picture helps to understand a solution.
