How can you sell on LinkedIn?
How Might I sell you a bridge if I AM not a Manager?
Owners’ time is rich and full of creative, innovative ideas. I am not a manager, and not a seller person, at all. I am a designer, that's why my task is not to sell you a bridge but to draw a blueprint of what it looks like after it has been constructed and add the cover photo banners to the LinkedIn profile (1584 wide by 396 high).
Why do I need to increase my Social Selling Index?
This will helps to sell it. At this point and time, it is not a problem to buy anything, but it’s really hard to sell it.
Sell IT
Let’s say, I decided to design a bridge. Who needs a bride, how you can sell it? I have no idea what makes a bridge? What is its functionality, that's why to complete the task I jotted down a few statements:
The idea of a bridge is to connect something.
Bridges make connections.
We connect each other with bridges.
It will be good to connect ears with bridges
Bridges seller could be a person or a company
When you sell a bridge we sell connections
After I have taken enough notes I started brainstorming using HMW questions to understand the solution for the bridges seller? HMW questions is a really tricky process but a good How Might We:
What is #HMW
Research it.
How Might We show connections?
How Might We can understand what we could connect with bridges?
How Might We can show the process of making connections?
How Might We can show what we really sell if it is not a bridge
How Might We can describe the Linkedin Banner of Best Seller ?
Think it.
Without opening my portfolio could you guess, what these companies can really sell?