Morning Mindset and Affinity Mapping:

I had a lot of thoughts on mornings and coffee before the Pandemic started, during these days I applied for user interviews, user research roles, and usability tests.

These blog posts help me understand the morning mindset and some UX research methods, such as:

  • affinity diagramming about coffee cups, or more specifically about UX design role.

  • What are HMW questions I can ask if I am applying for Dunkin Donuts brand careers? How Might We questions are very helpful during conversations between creative team members and users, le’s speak about Morning Mindset:

Some people like TGIF, and Dunkin’ Donuts coffee, others STARBUCKS’, what is your favorite coffee?

TGIF It

People wake up in the morning different ways: some cannot leave the house in the morning without a cup of coffee, others prefer tea, other yet enjoy doing a walk of 10000 steps or exhaust themselves with morning exercises.     What does your picture of the morning look like? Is it a real American morning for you? 

little-prince-Dunkin-donuts.png

Imagine it

Imagine the situation! A Coach USA bus arrives to NYC at 6AM, lots of people are in a hurry! You are at a loss. What to spice your morning with? With a cup of Dunkin’ Donuts coffee?, or STARBUCKS’? A usual bagel, or Dunkin’ Donuts? Does it look user-friendly to you, or do you want to change the setting? 

Your morning mindset can be different. Let’s predict what it might it look like with a few statements: 

donats.png

#Mood it

  1. I can’t wake up without a cup of coffee.

  2. As for me I prefer, STARBUCKS’ green tea

  3. I just love Donuts

  4. 10000 steps and morning exercises

  5. I have no time to even think about it

  6. Coffee can be with everything, 

  7. it depends on the #mood

Which statement is close to yours?

  

Does your profession deal with creative problem solving, the same as mine? Do you care about your mood and your mindset? 

tgif meaning

Let's use Affinity Mapping and write down some “How Might We” questions for the morning:

  • How Might We describe our usual morning?

  • How Might We describe our morning mindset?

  • How Might We make our morning happier?

  • How Might We work with our morning mindset? 

  • How Might We change our morning reality? 

“Make your morning creative with a cup of coffee!
”