How does The Little Prince build Roccoroma online store?
I am a digital marketing strategist in the local food store Roccoroma. Because it’s still the time of Pandemic, and businesses, restaurants, and grocery stores are focusing on online sales, my job is to re-design. Of course, a brand strategist’s job starts with a business plan, but we leave in a time when it’s hard to forecast the situation ahead of time:
Not many of us know what will be tomorrow.
Businesses finding the way to work online or close.
People work from home or lose their jobs.
Or even when we will spending Fridays in Fridays in Middletown NY mosque.
Besides, I came from Russia 3 years ago and everything is new to me.
This is today's reality, how can I think about SEO or brand strategy?
WOW Antoine De Saint Exupery, Little Prince Reality:
I decided to think about building a website as a character of the Antoine de Saint Exupéry story LIttle Prince. The real-life today is like a strategic computer game.
If you love strategic computer games you know this life is similar to a horrible WOW game, when you open a part of the world from a start point. It was just a begging of my social distancing story, in those days i do not know about different type of POS sistems. For me it was jus an on-line store.
What are the elements of our eCommerce strategy?
My understanding of usal york city on-line reality looks like the world of war:
We buying food online,
We do not go to a grocery store, but order food online.
We staying at home order online from: Roccoroma catering, Allan's falafel menu, and eating at home with social distancing.
I already forgot when I look at the Little prince cafe menu
World of Roccoroma store logo:
How to create a website for a grocery store? Even though many of our clients do not understand the value of logo design, I think it is a starting point of any brand idea.
No logo - no style, or colors, no graphics, or ideas, features, pattern, or advertisement. Thomas, the owner of the store, loves the idea that I designed for the logo and that’s why you can see it everywhere. Grocery store logos on an advertisement, social media, I opened this world without any problems.
The World of CMS Strategy:
Probably because I am familiar with Squarespace templates, and the budget of a small business, I chose this platform for the online store design. Squarespace has just started the 7.1 E-commerce version and I started designing my Roccoroma site with the free trial. As I remember Apr 04, 2020 this was the day when I chose a template of Roccoroma E-commerce Site. I was busy designing the Sitemap Strategy of Roccoroma grocery store days and nights! To describe is simply what a Site map is, I Googled the definition: “a list of pages of a web site.” Usually, Sitemaps, like real strategic games maps are “used during the planning period of a Web site by its designers.” Ruslan Smirnov based on en.wikipedia.org › wiki › Site_map the first 10 pages of many of the Squarespace websites are usually done in a week or so, mine too. And I plan to show it online to the owner.
My dream world of content strategy:
All marketing plans based on the strategic planning of site content for me, not from the Squarespace’s point of sale extensions. That is for me because I am a Content Strategist.
In point what is the sale we are speaking about if nobody finds your site? It’s not a goal, it's just my understanding of creating a content reality. It’s for me, not for you, owners, I am just a Little prince of content marketing. I am still in the process of building an E-commerce Site.