Art Director vs Designer:

Even it’s a lot of similarity between Creative and art directors, for example, both career issues are high-level artistic leadership positions that require creative, artistic leadership. But the difference is Creative directors,  develop the strategic ideas of a project, while art directors supervise the actual creation.

Creative director’s job description is similar to Brand Strategist is not just a which drawing and sketching logos ideas no it’s more about analysis market research.
— Smirnov Ruslan, based on Google

How Might, you think readers, logo designs come up with creative branding ideas? Some people think a unique brand just a simple picture, small business, like for example Barbary do not need market research.

Everything started from strategy and brand, too.
— Smirnov Ruslan, based on Google
Afanasiev men Studio.jpeg

Who is Brand strategist?

This job opportunity career path not only about a logo design, it’s only a little part of my career.

Brand of Barbary: Afanasiev studio

How Might We (HMW) came with our UX personas logo & Afanasiev Barbary studio branding idea?

Logo and branding solution based on the User research plan, brainstorming sessions and Affinity mapping.

Brand it :

The original idea of this logo based not only on man costumers' audience but altho on two letters of owner name “A and O”.

Social Media PR solutions of Afanasiev studio you famous not only in Russia .

The target audience of Afanasiev studio was a man who thinks about his Beard and hairstyle.

roccoroma-coffee.JPG
 

Compare to a grocery store logo, which I design for local food store, near our house in Goshen NY, Afanasiev Studio brand, had different strategies, clients and company goals.