SEO Analysis HV TechFest New York:
I have more than 15 years of international personal experience in the SEO industry that why I know already the best way to understand who is my client, to look for information about his/ her life and interests in organic search and Social media.
My client is HVTechFest:
“According to LinkedIn, HVTechFest is initiated by Yulia Ovchinnicova, the owner of “Open Hub Project,” technology community development, Newburgh, New York.” Her top skills are Biz Development, Marketing Strategy, Product Management, and Public Relations. She is Co-Organizer of “Hudson Valley Tech Meetup”
The problem is:
I want you to help to SEO HVTechFest website in Orange County, New York to seo, and developer professionals, specialist from jobs of NYC
I do not use SEO tools, at the beginning of search engine optimization, as maximum google analytics it gives me a chance to realize user experience, and design problems, with a real customer but not a professional specialist.
The Internal process for HV Tech Fest:
I. I completed the Search Console to find out what the keywords are
II. I put the keywords in Google one by one to check the Search results of the HVTechFest site.
Below are examples of some Keywords - variations of keywords in the drone with reference to the NY region.
↳↣TechFest NYC, tech fest 2019, techfest 2019, techfest 2019 Microsoft, techfest Meetup, techfest Club.
Make it stand out.
➽➽➽The most important keyword = domain➽➽➽Select a list of combinations for each keyword phrase --- writing an article on the 2 - 3 keywordsEach article = an additional page Additional advertisement* (title, keywords, links, discretion, and meta-tag)V. Google reads 2000 symbols only! That’s why High or medium frequency words should be used closer to the top of the page. Making up Texts with 1500 - 2000 characters per page of the site containing headers and subheadings. Title and alt of pictures are perceived as symbols, contain words used on the site
How We could Fix Hudson Festival UX Problems?
Tech Festival --- my questions are: --- Why is HVTechFestival only one page? What ONE word combination can characterize the article on the first page? How can visitors return to the HVTechFestival website from the provided links-buttons (Participants, Speakers, Register, etc.)?
Popularity? Can be calculated with the help of paid Services
New ideas and additional words for further SEO:
For example, the buttons Tickets, VOLUNTEERS, etc. located on the main page should not send visitors to other websites (e.g. gMail, gDoc, gForm, eBrite). Instead they should become pages within the HVTechFestival site (with 3-4 word ideas per article). SEO eBrite
Even it.
For example, a ticket page for the Hudson festival takes the visitor to the already popular eventbrite.com site with the search word Ticket sale. It means you promote eventBrite site instead of HVTechFest. One of the reasons when people, search in Google the phrase Tech Fest in the Orange County region the first sites that comes up is EventBrite.
Research it.
“This research looks like a strategic than the theoretical view at UX problems of my real client I that’s how I actually how to become an SEO strategist.”
Creating Texts on the main page using keywords
➽➽➽The most important keyword = domain
➽➽➽Select a list of combinations for each keyword phrase --- writing an article on the 2 - 3 keywords
Each article = an additional page
Additional advertisement* (title, keywords, links, discretion, and meta-tag)
V. Google reads 2000 symbols only! That’s why
High or medium frequency words should be used closer to the top of the page.
Making up Texts with 1500 - 2000 characters per page of the site containing headers and subheadings.
Title and alt of pictures are perceived as symbols, contain words used on the site
2` - The client should use the paid SEO services for searching/selecting the keywords (WordTracker, dataforseo, wordstream...) analysis and selection of keywords to reduce the time spent on the site
III. Tech Fest - mid-frequency
Selection of word variations in Google:
writing an article on the topic of the keyword
Orange County, NY region Tech Fest is the midrange
Writing an article on the topic of NY region Fest
What tech NYC jobs we could help you with
IV. Use a set of new keywords for HVTechFest on the pages of your website -- see above in 2.
What is the Value of this research?
After Google update, this article will appear in the search results because of the keywords used in this article. The list of keywords will be updated after indexation of the article in the search system. Based on the updated list of keywords the article will be rewritten to benefit the initial goal of the client.
Call for Action -- Next steps...
Prioritize keywords - cannot be performed because these words refer to ONE page. The words should be distributed among other pages of the site - see 2b. and each page should have only 2 or 3 key words minimum. How will the search system recognize the topic of the article if there are more than 20 keywords on one page of the site?
Identify dependencies --- cannot be performed because of the above mentioned reason.
UX research for SEO NYC at NY Newburgh, Hudson Valley:
Competitive it.
UX research, first Competitive analysis:
It goes without saying, the priority keywords are NY ( Newburgh), Hudson Valley Tech Festival region. But I guess, adding “Hackathon in Newburgh” can be a great solution.
search engine optimization Hudson
How can we do it? We need to bring business High Tech developers’ traffic to the conference from Tech jobs in NYC
Open Hab, and LinkedIN: it.
1) OpenHub's Fast Track Web Dev Bootcamp audience
2) Linkedin like groups research Newsroom SEO Specialist, and Beacon Digital Marketing - the mane audience of such groups maintaining biggest news and stories of the day and our priority evergreen stories and sections. So keyword it could news, events, keywords, hashtags ideas.