Make it Organic
“So what Google defines as Organic traffic, “is the opposite of paid” free traffic, “which defines the visits generated by paid ads”, So how can we call Organic My Tripp to NYC, or Near Me? ”

Buy it Drink out.
Expensive, Starbucks or Port authority, or Dunkin Donuts, near me e-zpass in a way if we are not using bus or expensive tickets, is this what some of us called not paid traffic?
Make it Easy:
What are the benefits of having E-ZPass, is what some of us understood as adds or we pay for traffic ?