Let’s Stay Home to Understand What Makes a Great Logo Design?
When COVID-19 spreads everywhere, all over the world different problems need to be solved differently.
What Problems need
be solved?
I am an SEO strategist, I am not a logo maker, but when the local food store needed help in moving the store in online operation, designing a logo became a part of my problem to be solved.
It looks like I found a perfect solution for my job search solution, Roccoroma is a store that needs my help.
Important to stay, to understand what our problem is we should understand the logo’s meaning because many of my clients do not see a value in it.
Believe me, It’s not just an icon in social media.
“Google defines LOGO as a “symbol or other design adopted by an organization” which helps to “identify its products, uniform, vehicles, etc.”
Make it stand out.
Based on my learning in the General Assembly course of UX design (I finished it 2 years ago), I used the Competitive Analysis tool to compare some logo ideas.
So in food supermarkets, when people are spreading the virus how to stay 6 feet away, from other people?
Based on the above definition a symbol is the best place to start designing this idea.
As SEO strategist I start to research for keywords of this difficult time situation:
Face masks - The first idea which I have in my mind shows fruits and vegetables with a face cover. The idea was brilliant for the coronavirus time but to a skerry for an everyday solution.
Why better stay at home, if there is no job near Goshen and all public places are closed? The answer was really simple, and the issue was with a stay at home orders! The problems were simple, I can’t find the branding idea with a social distance idea.
