Which was the best moment in my business life?
Even though I can’t show you my own example as a compelling story about my own Remindable, because it’s still in process, I think this will be a great example of brand storytelling.
How I get better at storytelling?
To start with, as a Strategist I understand that every good story, it’s not just a piece of content; as an SEO professional, spoke about content marketing, it long ago in Russia, when I opened my own Bearded PR studio. The question is what is Story behind the Bearded PR brand? Basically, my own brand, just a small business, of an SEO studio, creating content about my studio the idea was to show experience. Think why I named this story a memorable moment of life? In the beginning, the same as here in the United States, my idea started as a long term plan, as a blog post, or portfolio. Even though I can't say in the beginning I can’t say I have some kind of marketing strategy, other than selling myself as an SEO specialist, or Brand Strategist.
What are some good examples of my custom branding?
Many parts of my own brand story, the same as my first customer branding Afanasiev Studio, become my own beard. In this memorable moment, it is shown to customers as the moment of my life, when I start growing a beard.
This memorable moment is shown to customers as the moment of my life when I start growing a beard. Great brand stories always connect with brand personality. If you look at the Instagram account of my customer Oleg Afanasiev, many of his clients have a beard. The interesting part of the story, that in the beginning Oleg did’’t want to use a beard as an element of barber style, but now he is really happy with it.
So not only a client's site, but also social media, should be connected with the audience. This brand storytelling example as well as Roccoroma branding you can see in my portfolio. It's interesting that even 4 years ago I came to the United States, and still, this moment's essay shows up in search results as part of my experience. The story behind the brand Roccoroma, crisscrossing with memorable days of the pandemic time, for example:
“stay safe and order at Roccoroma store memorable father's day gifts and food for the dinner table.”
— Based on Adds ideas: Creative Strategist Smirnov Ruslan