Re-mind-able
BRAND, Memorable
BRAND, Memorable
Re-mind-able BRAND, Memorable BRAND, Memorable
Ruslan Smirnov
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Ruslan Smirnov 〰️
Hey there! I'm Ruslan Smirnov, a TBI survivor, deeply invested in the world of SEO for Google and other search engines. As a search results maven and brand strategist at Memorable Design, I delve into the nitty-gritty of both domains to address those challenging conundrums. Picking a platform? That's all about crafting an engaging experience. Nail that, and watch your website rankings climb! That was my first keyword research gig in the digital marketing scene.
My website design SEO offerings:
I was always searching for the perfect job that offered affordable SEO services nearby—something that could help businesses thrive without breaking the bank. I was excited to join a team that understood the importance of solid online visibility and could deliver results while keeping things fair for local clients. Eventually, this passion evolved into a website design and SEO service offering, allowing us to provide cost-effective solutions that drive client growth and maintain strong search rankings.
Back in the day, things were a whole lot simpler. Search engine optimization has certainly come a long way since then, with search engines now giving major props to mobile optimization, speed, structured data, and AI-powered search intent analysis. While the basics remain steady, today’s SEO demands embracing these new cues right alongside the tried-and-true methods.
Dive into SEO Services:
That marked the early days of my SEO services journey. Remember when my digital marketing agency buddy and I plunged into Squarespace development? Picking a platform is all about creating a memorable experience. And guess what? Providing that exceptional experience can boost your website's rankings as a future digital marketing and SEO powerhouse. We explored Squarespace, hand in hand, to uncover its potential and craft something truly unique. Selecting the right platform wasn't just about the tool; it was about crafting a memorable journey for each visitor. We knew how a website feels, functions, and flows can make a massive difference in captivating people.
Here’s the thrilling part — when you hone in on delivering a top-notch, seamless experience, it wows your audience and shoots your website’s rankings through the roof. It means our projects pop and pave the way for digital marketing agencies and SEO-focused businesses to reach similar heights of success. Google loves sites that create a fantastic vibe and serve up clear, helpful content, and that's been the cornerstone of everything we’ve built.
My SEO optimization:
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My SEO optimization: *
Google loves a website with a fantastic vibe and spot-on, enlightening content. I jumped into the challenge of boosting my portfolio site to the top of the search pile—the very site you're surfing right now.
If you stumbled upon this page thanks to Google, then mission accomplished on my end! I'll walk you through the ropes if you're itching to rock your brand's search game.
Sit tight, because I've uncovered a treasure trove of tips to skyrocket my site's visibility—and hey, you can do it too! But for the full scoop on everything I've learned, hit that book-a-call button below, and let's make magic together!
Google rewards websites that create amazing experiences and offer precise, insightful content. I set a personal challenge to boost the ranking of this portfolio site—the one you're browsing right now.
Explore Our SEO Services for Web Design:
With my knowledge of search engine rankings, I dived into the world of Squarespace website traffic. This journey included examining built-in SEO tools, playing with long-tail keywords, fine-tuning meta descriptions and titles, and using Squarespace gallery tags to grab community interest. The mission? Crafting an SEO-friendly site that offers a smooth user experience, climbs the ranking ladder, and pulls in quality organic traffic—all while honing your storytelling to truly connect with visitors.
If you discovered this page through a search, I hit the mark! Let me guide you inI'd like to elevating your brand to the top of search results, too.
I'm about to share some valuable insights that helped increase my site's ranking, and you can do it too. If you're eager to dive deeper into all the insider strategies I've learned, hit the booking call button below, and let's collaborate!
Memorable Design and Search Engine Optimization Services
If you're curious about how my journey started in professional SEO services, it all began with exploring Squarespace and its built-in SEO tools. By implementing long-tail keywords, optimizing meta descriptions and titles, and cleverly using gallery tags, I attracted attention and paved the way for Remindable Studio. This venture seamlessly combines my expertise in Squarespace with broader SEO strategies to drive high organic traffic and elevate brands.
Have you been able to sign up for your session with the SEO maestros yet?
Awesome! I'm thrilled to finally meet you and elevate your website to the pinnacle of design and ranking.
Curious about how to boost your brand's website rankings? Keep reading!
Boosting a brand's visibility hinges on various elements, such as the choice of website builder and templates, strategic target keywords, effective SEO plugins, and others.
Countless factors and my growing design expertise unveiled my true capabilities. I committed wholeheartedly to crafting the ultimate portfolio website while harnessing various SEO strategies to elevate my site's ranking.
Even the smallest details got a thorough makeover. Take meta descriptions, for instance:
Incorporating Key Focus Keywords
Crafting a Distinct and Energetic Tone
Keeping it Snappy at 155 Characters
My content marketing:
Developing unforgettable brand identities isn't just my profession—it's my creative passion. Designing my brand was a journey to stand out in the massive digital landscape. Remember the pre-Internet days? It was like a perpetual game of professional hide-and-seek. Today, it’s all about crafting results that deliver impact and satisfaction. And that’s where I thrive!
To elevate my brand, I needed it to resonate with my name, Ruslan, which is quite prevalent in Caucasian cultures. Ruslan means “Lion” in Russian, derived from the Turkic words Arslan or Aslan. This powerful symbol inspired my brand identity.
My first step into the world of strategists was doing HV Tech Festival’s strategic research planning and optimizing organic search results.
This experience made me think about starting my branding or marketing agency. And that’s how I came up with an omni approach towards my skills.
This brings me to applying this omni-channel approach to choosing a platform that was best from a branding and search engine perspective.
Options - WordPress vs. Squarespace, SEO Efforts
In my research comparing WordPress themes with Squarespace themes, I noticed fascinating differences in how each platform structures content. However, the design of Squarespace really captured my attention and intrigue.
Navigating The Content Structure Differences:
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Navigating The Content Structure Differences: *
Ultimately, the choice between WordPress and Squarespace hinges on your specific needs and expertise level. WordPress may be the way to go if you crave customization and are comfortable navigating technical aspects. However, Squarespace is an excellent choice if you prefer a straightforward, user-friendly experience with beautiful design templates. The goal is to ensure the platform aligns with your vision and strategy for SEO success.
When delving into the content structure differences between WordPress and Squarespace, several key aspects stand out:
Flexibility vs. Simplicity:
WordPress offers robust flexibility with its extensive library of plugins and themes, allowing for customized content structures tailored to intricate SEO strategies.
Squarespace, on the other hand, provides a more streamlined setup, focusing on ease of use and aesthetically pleasing templates. This simplicity can be advantageous for those less experienced with web development but still aiming for a professional look.
Customization vs. Pre-Designed Options:
WordPress thrives on its ability for deep customization, enabling users to tweak almost every aspect of their site's structure and design. This level of control is ideal for those who want a tailored SEO approach.
Squarespace limits customization to maintain a cohesive design aesthetic, which can lead to faster setup times and a more intuitive user experience.
SEO Capabilities:
Both platforms offer essential SEO tools, but WordPress's greater access to plugins gives it an edge for users aiming to implement more advanced SEO tactics. Plugins like Yoast SEO can significantly enhance a site's ability to rank.
Squarespace, while not as extensive in plugin options, simplifies SEO processes through built-in features that ensure even novices can optimize their content effectively.
How did I elevate my portfolio website using the Omni approach with Squarespace?
I'd love to hear your story and help you reach those dream rankings and branding goals! Click the link below to snag some tailored tips from me.
If we vibe well, I'm excited to collaborate with you!
Schedule a call today!
Booked it? Search engine sleuthing is Fantastic!
II used Squarespace to build my website. Beginning with structure and keyword research, I discovered that Squarespace's SEO aligns with digital strategy.
Squarespace gallery tags gained traction in the design community, so naturally, I hopped on board too.
Crafting content for my portfolio involved selecting three long-tail keywords for each page. That's how I kicked off my content creation journey; though, I initially struggled with both Squarespace and English.
I conducted an A/B test during my research, comparing Wix and Squarespace. My UX design skills, honed through a General Assembly course, were invaluable as I transitioned my portfolio site from Wix to Squarespace.
Building a website, crafting SEO-friendly content, and designing a brand or portfolio isn't a walk in the park. Yet, there's one thing even trickier—doing all of that while weaving in your own story.
So readers can feel a connection with your story!
But you might be wondering about this.
How do you build a portfolio that tells a story?
I won’t dive deep into the technical bits like setting up a Squarespace site locally or tackling complex stuff like MySQL databases or FTP servers. Instead, let’s focus on something that truly matters—a compelling story.
Creating my Squarespace website doubled as an opportunity to hone my English skills. I launched my own blog, discovering creative ways to improve through writing product descriptions and blog posts—a foundational step in mastering storytelling.
I initially explored Squarespace 7.0 templates. The valuable insights from the General Assembly UX Design Course greatly aided me. That's when I began my quest for user research jobs.
It's crucial to use templates to create unique designs. Avoid repeating content or pages on your site. Aim to be original and distinguish yourself.
Linking your unique pages is a surefire way to amp up your SEO, and quality content? It’s like rocket fuel for boosting your conversion rate!
I absolutely loved the Brine Squarespace template. Those index pages? They look simply stunning. It's the cornerstone of my SEO strategy with this template family.
Building skills is super important, no doubt, but putting together a killer portfolio is a whole different game from managing an e-commerce site. I realized I needed to land a job, but first, I had to expand my audience network, which led to my jaunts around Manhattan.
My LinkedIn network grew pretty quickly, hitting around 5000 followers. At that time, though, I was clueless about who my LinkedIn audience really was. It's tricky to gauge how much time potential employers actually spend looking at resumes if you're not actively hunting for a job.
Week after week, I searched for the perfect job on LinkedIn and other job boards, not fully grasping ATS-optimized resumes or how to tailor job descriptions for a remote job search.
That's when my mind drifted to my eCommerce SEO strategy, and I turned to a friend for advice: Is Squarespace good for SEO? Would it impact SEO rankings based on search volume?
Building a website is no walk in the park, so I needed to dig deep into everything from software impacts on SEO to long-tail keyword research and SEO plugins.
My friend knew that I stumbled upon some SEO gems on Squarespace through my research. I soon realized this platform's tools can seamlessly handle keyword optimization in blogs and manage meta description tags and titles.
My goal is clear—a platform that not only helps build an SEO-friendly website but also boasts stunning portfolio templates and engaging blog pages.
Find a brand strategist near me, today:
Ever wonder how storytelling can boost your reach? I'm using this approach to launch a Pay-Per-Click (PPC) campaign to attract qualified leads for my projects. Are you curious about my latest adventures or eager to discover my design secrets? Hit the like and follow button on my social media channels. Your support energizes our creative community and keeps the innovation flowing!
Memorable brand approach
Kicking off my journey as a local SEO strategist:
As a non-native English speaker, finding a job seemed like a quest, so I set out to sharpen my English skills. I started a blog to practice my language skills.
I was blogging daily and pondered, what’s a job seeker to write about? Eventually, I landed on the topic of “What User Experience Means for a Strategist.”
My trips to Manhattan were a delight; they were filled with memorable moments. I spent days in NYC, waiting for the next job alert on LinkedIn.
Now, I'm reaping the benefits as a Squarespace Circle member while dabbling in WordPress. I was diving into American culture and kick-starting my portfolio journey.
My journey as a Squarespace SEO specialist:
When I set out to create my portfolio website, my goal was to showcase my journey as a creative strategist seeking opportunities in the United States. Inspired by symbols from my favorite book, The Little Prince by Antoine de Saint-Exupéry, I dove into the project.
Those early days of setting up Google Analytics and my webmaster profile are still fresh in my memory. Everything was going smoothly; my portfolio was climbing the search engine ranks, and job applications were rolling in weekly. Then came a curveball: the site-builder upgraded its version, and now I'm navigating 7.1.
Here’s the scoop: while Squarespace might not be the most SEO-focused platform out there, getting the hang of SEO can really boost your site's rankings. Plus, their stunning template designs and user-friendly interface are definite perks.
The hitch? SEO strategies aren't one-size-fits-all. Take e-commerce content optimization—it's a whole different ball game. Comparing Squarespace 7.0 and 7.1 isn’t straightforward either, but here’s a nugget: 7.0 excels for portfolios, while 7.1 caters more to e-commerce.
With the 7.1 version, ecommerce sites get goodies like enhanced product categories, breadcrumb navigation, and streamlined product-category pages. That’s when I thought, "Why not explore WordPress too?"
My Exploration of WordPress as a Complementary Platform
Exploring WordPress opened up a realm of possibilities, leading me to integrate its capabilities with my SEO and content marketing strategies. It not only complemented my use of Squarespace but also enriched my skill set, empowering me to tackle more complex and diverse projects.
If you're pondering whether to incorporate WordPress into your website strategies, consider the specific needs of your brand and audience. Whether for e-commerce or a broader SEO strategy, WordPress offers the tools and flexibility to achieve your goals.
The problem is that SEO content strategy does not work everywhere. For example, optimizing your content on an e-commerce site is usually not so easy.
If I try to compare Squarespace 7.0 and 7.1 in the same article, it’s not possible to describe it so differently. It is designed; but the main difference for me is that the 7.0 solution is perfect for portfolio pages, while the 7.1 version is an e-commerce platform.
Squarespace 7.1 version has many benefits to ecommerce sites. Some of them are in relation to product categories, breadcrumb navigation, and product-category pages. Hence, this was the main reason I started learning WordPress.
Choosing which platform, hosting account, template can be overwhelming.
If you want to make a sound decision, and save your effort, time, and money.
Book a free consultation call with me!
If we are a good fit, I will help you from A to Z with web design and development + SEO
That will not only rank your brand but will also elevate your brand.
Extensive Plugin Ecosystem:
WordPress boasts an unparalleled range of plugins, making it a powerhouse for SEO and e-commerce functionalities. With tools like WooCommerce, WordPress transforms into a robust e-commerce platform, offering scalable solutions for businesses of all sizes.
Plugins such as Yoast SEO provide granular control over on-page SEO elements, ensuring every page is optimized for search engine visibility.
Customizable Themes:
The theme library in WordPress is exhaustive, catering to every conceivable niche and style. This flexibility in design allows for a tailored approach to branding, essential for standing out in a crowded market.
Custom themes can be created or modified to fit specific branding guidelines, enhancing the uniqueness and memorability of a website.
Community and Resources:
The active community and abundant resources available for WordPress users are indispensable. From forums and tutorials to webinars and meetups, there’s a wealth of knowledge readily accessible for troubleshooting and skill enhancement.
SEO Advantages:
WordPress's structure naturally supports search engine optimization, with clean URLs, responsive design, and fast loading speeds, which are critical for both user experience and SEO ranking.
The flexibility to integrate and utilize various schema markups provides a competitive edge in SERP features.
Comparing Squarespace and WordPress: The SEO Lowdown
Optimizing SEO for a Squarespace site is generally more straightforward than for WordPress. Choosing the right platform is key; otherwise, you could get stuck in the rabbit hole of migration—trust me, it's quite the time-consuming journey, no matter the CMS you’re switching from.
WordPress relies heavily on plugins for functionality. For instance, you can’t hook up your WordPress site to Google Search Console without one. But hey, the silver lining is that you can still tweak title tags and meta descriptions. When I started researching how to add breadcrumbs to my Squarespace portfolio, I found it possible for e-commerce sites.
This venture was my main way of job hunting while enhancing my Squarespace skills. When I made my way to Woodbury Commons Shopping Center in Central Valley, New York, it was like a whimsical job application adventure.
Graphic design and social media marketing:
When the pandemic hit, everything changed and the line between what's real and online blurred, especially in the world of social media and ads. As an SEO Strategist, this shift wasn’t entirely new to me—I was already in that digital groove. Yet, it was my escapades around NYC that kept me grounded and focused on the importance of research.
My mission: Dive deep into research and team collaboration. Semrush became my tool of choice in uncovering the new dynamics of eCommerce SEO, especially as it evolved post-pandemic.
Being part of the Squarespace Circle has its perks, but adding WordPress to my portfolio was a game-changer, giving me a broader perspective. This inspired me to launch Remindable, my own SEO studio. Mastering SEO breadcrumbs led to driving high organic traffic to my site.
Traffic—the name of the game. I discovered my knack for pulling in organic visitors, though building takes a bit longer. Pair that with the speedy results of PPC, and you've got a winning combo ready to rocket-launch your presence.
Jumping onboard with TTR LLS, a truck and trailer company, meant diving into a project where redesign and SEO were critical. Together, we aimed to boost local rankings with the right keywords. This journey included exploring drag-and-drop platforms like Elementor and Squarespace, and even unraveling the marketing maps of places like Gary, Indiana, for tire shop insights.
Graphic design and social media marketing:
Many developers, designers, and marketers genuinely appreciate this WordPress plugin. I've spent quite a bit of time crafting my portfolio sites, diving into Squarespace eCommerce reviews, and exploring other builder platforms.
Building a new site? It's quite the endeavor—think setting up a fresh database for content marketing, nailing the basics like a new username and password, and those tiny but crucial tasks like tweaking canonical tags.
I've been on this learning journey and there’s no stopping me now.
I launched my first WordPress website using Wordpress.com and later migrated my site.
All these experiences molded me into an expert.
I’m here to help boost traffic to your site and design a website that truly converts.
Book a call with me today. Let’s not keep your site waiting! Click the link below!
Memorable Design
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Memorable Design 〰️
I posted blog entries daily, but what can a job seeker write? After much thought, I wrote “What User Experience is for a Strategist.
— Ruslan Smirnov
My website design SEO services, as of today
Looking back, I quickly realized that kicking off with WordPress.com wasn't the best move for an SEO services company like mine. Those basic plans don't cut it for essential e-commerce features and advanced customization that a self-hosted WordPress (WordPress.org) setup can offer. For the ultimate blend of SEO control, plugin flexibility, and solid e-commerce capabilities, jumping to a self-hosted WordPress environment is the way to go.
Transitioning to a Self-Hosted WordPress Setup
As I gained more experience, it became evident that transitioning to a self-hosted WordPress (WordPress.org) setup was imperative to achieve greater SEO control and customization. Here's why this transition was crucial for my services and clients:
My portfolio as a Squarespace SEO specialist:
My portfolio as a Squarespace SEO specialist:
Full SEO Control and Plugin Flexibility:
Unlike WordPress.com, a self-hosted WordPress site offers unparalleled flexibility in utilizing a variety of SEO plugins, such as Yoast or Rank Math, which are essential for optimizing websites and driving organic traffic.
This setup allows for advanced configurations and precise control over SEO elements, enabling me to implement tailor-made strategies for each client.
Robust E-commerce Capabilities:
With the ability to integrate WooCommerce, a self-hosted WordPress site transforms into a powerful e-commerce platform. This feature is vital for clients looking to expand their business online with a scalable, fully-customizable storefront.
The seamless integration of various payment gateways and shipping options enhances the site's functionality and ensures a smooth user experience.
Advanced Customization Options:
Self-hosted WordPress allows you to tweak themes and templates to align perfectly with brand aesthetics, making it ideal for creating a unique and memorable online presence.
Custom coding possibilities open the door to bespoke features that can significantly enhance user interaction and engagement.
Community and Continuous Improvement:
The vast WordPress community is an invaluable resource for support, updates, and innovations, ensuring that the websites I manage stay secure, optimized, and competitive.
Access to many free and premium themes keeps the design fresh and adaptable to modern trends, which is crucial in the fast-paced digital world.
Making this shift not only improved the quality of services I could offer but also empowered my clients with websites that were not only aesthetically pleasing but also technically sound and highly optimized. Moving to WordPress.org allowed me to uphold my commitment to delivering robust, tailored solutions that promote growth and sustainability for every project I undertake. If you're considering enhancing your site's capabilities, a self-hosted WordPress setup might just be the key to unlocking your website's potential.
15-min FREE
15-min FREE
Sure, tapping into the power of platforms like Squarespace and WordPress can really give a professional website portfolio some pop. Picture Squarespace as the slick canvas with streamlined, visual-ready templates that make your creative work shine. Conversely, WordPress is your powerhouse for customization, SEO mastery, and e-commerce wizardry. By blending the best bits of both, SEO experts can craft captivating online portfolios that are not only eye candy but are also technically sharp and scalable.
In my journey to master SEO and leverage it within my brand strategy, I discovered several valuable tactics that can significantly enhance the online presence of a brand or portfolio. Here's a glimpse into how you can implement these strategies effectively:
Implementing SEO Strategies for Effective Branding
By embracing these SEO strategies, you can effectively elevate your brand, drive organic traffic, and achieve your online growth objectives. Remember, SEO is an ongoing process that requires continuous learning, adaptation, and optimization to stay ahead in the competitive digital landscape.
Memorable Design Brand, SEO strategy
Keyword Research and Optimization:
Conduct thorough keyword research to identify the terms and phrases your target audience is searching for. Use tools like Google Keyword Planner or Semrush to find high-volume, low-competition keywords relevant to your niche.
Integrate these keywords naturally into your content, meta tags, and URLs to improve search visibility.
Content Creation and Marketing:
Develop high-quality, engaging content that resonates with your audience. This could include blog posts, case studies, videos, or infographics that provide value and insights.
Implement a content marketing strategy that aligns with your brand message, encouraging shares and engagement, which can lead to backlinks and improved SEO rankings.
Technical SEO Enhancements:
Ensure your website loads quickly and is mobile-responsive, as these factors are critical for both user experience and search engine rankings.
Use structured data and schema markup to help search engines understand your content better, which can lead to improved visibility in rich snippet results.
On-Site SEO Practices:
Optimize on-site elements such as title tags, meta descriptions, and header tags to include target keywords and clearly convey the page's content.
Use internal linking strategically to enhance navigation and distribute page authority across your site.
Link Building:
Develop a link-building strategy that focuses on acquiring high-quality backlinks from reputable sites within your industry. This can be achieved through guest blogging, partnerships, or digital PR efforts.
Monitor your backlink profile regularly to ensure the links are relevant and beneficial.
Local SEO (if applicable):
For businesses targeting local markets, optimize your site for local search by claiming and maintaining your Google My Business listing.
Ensure consistent NAP (Name, Address, Phone Number) information across all platforms and encourage customer reviews to boost local credibility.
Analytics and Performance Monitoring:
Use tools like Google Analytics and Google Search Console to track your website's performance, user behavior, and keyword rankings.
Regularly analyze this data to refine your SEO strategies and make informed decisions to enhance your brand’s online presence.