How I started an online digital marketing company

Picture this: navigating the bustling world of digital marketing while being a TBI survivor and putting my SEO expertise to the test. Moving to the US wasn’t just a change of scenery; it was a whole new ballgame with different systems and business practices, adding layers of complexity. Organizing projects, meeting deadlines, and keeping track of client details may sound like your typical day-to-day tasks, but they require a sprinkle of extra effort when managing the side effects of an injury. It’s like juggling flaming torches—exciting but challenging! Over time, I crafted a comprehensive approach that covers all aspects of digital marketing, web design, and user experience optimization, ensuring seamless, integrated solutions for my clients.

Now, six years have flown by! My journey in building a marketing agency and diving into content marketing has been like piecing together a vibrant mosaic. Moving to the US wasn't just a change of scenery; it was a deep dive into mastering new systems and adapting to fresh business ways. A wild ride indeed! Handling projects, sticking to deadlines, and keeping track of client details might sound routine, but they take a bit more effort on my part. Each step is like a well-choreographed dance in managing my TBI’s effects. But hey, structured routines, friendly reminders, and focus systems are my secret sauce. They've been my trusty sidekicks, helping me grow my business one determined move at a time. Along the way, I've helped clients from various industries achieve their goals, from legal to healthcare, real estate to e-commerce, and B2B sectors. My experience ranges from local businesses to larger organizations, expertly tailoring strategies to meet each one's unique needs. My dedicated teams work hand-in-hand to deliver measurable results for every client.

What is digital marketing?

Digital marketing connects brands, products, and services with people who hang out the most—online. As someone who's started a digital marketing company from scratch, I've witnessed firsthand just how game-changing these strategies can be for businesses of all sizes. At its core, digital marketing harnesses the power of channels like search engines, social media, email, and websites to reach target audiences, boost traffic, and turn leads into real sales and business growth.

Consider digital marketing companies your secret weapon in the crowded online world! They’re here to help with everything from sprucing up your search engine game (yep, that's SEO) to crafting killer content and managing your social media vibes. Picture your website popping up on Google before your competitors'—that's the magic of great SEO! The top-notch agencies have a dream team of experts ready to turn data into strategies that ramp up engagement and make those conversions soar.

Keeping pace in online marketing means embracing the latest trends and tech advances. That’s why the best marketing agencies dive into proprietary technology, from building snazzy e-commerce sites to refreshing website designs and nailing those advanced analytics. This commitment to staying cutting-edge ensures that every step of the customer experience is as smooth and delightful as a well-choreographed dance, from that first click to the final sale.

Think of a top-tier digital marketing agency as your trusty sidekick, keeping things clear and supportive. They break down key performance indicators (KPIs) like website traffic, conversion rates, and ROI, giving you the full story on what's working. Whether you’re a local shop trying to reel in more customers or a national brand gearing up for growth, teaming up with one of these pros means you’ve got expert advice, a strategic game plan, and services tailored just for your business journey.

In today’s whirlwind digital scene, hooking up with a marketing crew that aligns with your values and supports your growth dreams is a total game-changer. Whether we're spinning up Google Ads campaigns or tackling all-out website makeovers, a digital marketing company is your ticket to hitting business goals, ramping up traffic, and staying ahead of the pack—no matter your industry.

Top strategies for researching digital marketing agencies

Ever recall the moment I delved into researching the project? Setting up my Squarespace account felt like discovering a hidden treasure. Squarespace provided an effortless and user-friendly platform that allowed me to focus on crafting engaging content and services. There were no tech hurdles here—just a robust foundation for launching my flexible, remote-friendly online marketing agency as a design company and Squarespace SEO agency, dedicated to helping clients boost their digital presence and create captivating digital experiences.

my website redesign today

Launching an online marketing agency wasn’t on my radar initially, but life knows how to shake things up. It all kicked off with adapting to the US, deciphering new systems, the pandemic sweeping in, and living life as a TBI survivor. Tackling these challenges called for creative thinking—setting up structured routines, leaning on trusty reminders, and figuring out a sustainable way to launch my Squarespace site. Before I knew it, I was building a business that offered flexibility and the freedom to work remotely. Isn’t it incredible how unexpected twists can lead to extraordinary opportunities? When COVID-19 hit, my online marketing agency initially seemed daunting, but it quickly turned into a chance to harness my experiences and adapt them to a new context. Facing the challenges of moving to the US and managing my TBI’s effects pushed me to rethink traditional business strategies and craft tailored solutions to help clients scale their operations and stay ahead of the digital curve.

In Squarespace, to unlock those nifty built-in SEO tools for images, jump into the page editor, click the image you want to adjust, and hit “Edit” or “Edit Image.” Add a descriptive title in the image settings panel in the “Image Alt Text” field—this simple step gives search engines a better clue about your image content.

As I embarked on this journey, I encountered plenty of trial and error. Choosing Squarespace for my website was a no-brainer because of its user-friendly interface, which let me zero in on content and services instead of getting bogged down in the technicalities of web development. This decision allowed me to update information and interact with clients effortlessly while also generating qualified leads and boosting revenue growth for clients through savvy digital marketing strategies.

Gradually, I devised an efficient system to manage my workload. This involved leveraging digital tools like calendars and task managers to organize meetings and deadlines. These tools became vital, helping me stay focused and reliable, ensuring I consistently met client expectations on their digital journey. organize meetings and deadlines

As I gained confidence with daily operations, my agency thrived. Remote work's flexibility allowed me to tailor my schedule to my needs, ensuring a balance between work and personal health. My story, from overcoming personal hurdles to building a successful business, highlights the power of resilience and adaptability in adversity, always striving to provide clients with a delightful experience.

Starting a digital marketing agency wasn't initially on my radar, and creating my business from scratch wasn't part of my original plan, but adapting to a new environment and navigating life as a TBI survivor eventually nudged me in this exciting direction.

I'm leading my online digital agency and exploring social media management. I'm also continuing to develop the Squarespace blog and a WordPress comparison as key elements of my content strategy.

Adding a Splash of Social Media Management

As my agency evolved, I saw how crucial it was to offer well-rounded digital solutions to my clients. This revelation led to the fun addition of social media management to our services, tapping into a vibrant field that perfectly gels with today’s marketing vibe.

Why Social Media Management?

Ever wondered why keeping up with social media feels like running a marathon with ever-changing hurdles? It's a wild world, and businesses often find it tricky to conquer. Not to worry—I saw this challenge and jumped at the chance to expand our services with a splash of social media expertise. By offering specialized social media management, we're not just solving a problem—we're handing our clients the playbook. This way, they can confidently tackle the platforms, engage their audiences, and strengthen their brand's voice online.

Navigating Platforms: Squarespace and WordPress

As social media took the spotlight, I kept nurturing our blog on Squarespace. Its intuitive interface made keeping content fresh a breeze. Yet, I didn't overlook WordPress, which is known for its robust features and customization potential. A detailed comparison between Squarespace and WordPress became a key piece of our content strategy.

This comparison highlights our web development skills and assists potential clients in selecting the best platform for their needs. By showcasing the pros and cons of each, we enable businesses to make informed choices tailored to their specific goals.

Merging Blogs with Social Media

Bringing social media management into the fold has helped us weave a seamless digital marketing strategy that blends blog content with social media interaction. By sharing blog posts across platforms, we boost traffic and heighten visibility. This blend between our blog and social media efforts is invaluable for cultivating a community around our content and building client trust and engagement.

Our agency stays ahead of market demands through these strategic enhancements, offering specialized services that empower our clients to flourish in the digital landscape.